Tablet Sales Show Hope for Microsoft

Microsoft logoWhen it comes to tablets, Microsoft Corp. (MSFT) has seen little love. Its fans have expressed an array of frustrations (Why doesn't Microsoft make Windows Phone 7 tablets today? Why no ARM support yet? Why did it kill the popular Courier project?). Its critics write it off as a tired old hat that lacks the innovation necessary to succeed. And market analysts have been perhaps the cruelest of all, battering Microsoft's stock and admonishing it in reports.

But the latest numbers from research firm Strategy Analytics show [press release] something surprising -- Microsoft finally appears to be improving its tablet position.

According to the researchers Microsoft picked up 4.6 percent of the global tablet market in calendar Q2 2011 -- up from a mere 1 percent or so of the market, a year ago. In fact, Microsoft managed to beat struggling Canadian gadget maker Research In Motion Ltd. (TSE:RIM), whose much-anticipated Playbook tablet debuted in April to less than stellar reviews. RIM gathered 3.3 percent of the market.

The fact that Microsoft beat RIM is particularly exciting for the company, as it did so without a dedicated tablet OS or support for ARM processors -- widely viewed as the best solution for the tablet space. When Windows 8, an OS with a tablet-centric design, comes a-calling in 2012, packing ARM CPUs, one would imagine Microsoft could do very well.

On the other hand, RIM is left to contemplate its next move. Clearly its new QNX operating system, while perhaps better than the previous Blackberry OS, isn't thrilling customers.

Apple, Inc. (AAPL), maker of the incredibly popular iPad experienced somewhat mixed news, as well. While it is still seeing terrific growth in tablet unit sales, its market share shrunk year-to-year, dropping from 94.3 percent in Q2 2010 to 61.3 percent in the most recent quarter.

Tablet sales rose 331 percent, so Apple still did quite well. But tablets sporting Google Inc.'s (GOOG) Android OS are eroding Apple's lead, with sales of Android designs jumping from 2.9 percent to 30 percent in a single year.

The situation seems eerily reminiscent to Android's growth in the smart phone sector, where Android jumped from being a virtual bit player, to being a strong second, to being the clear-cut market leader, in a 2-year span.

Of course, it's possibly Android could see its market share momentum slow or even reverse, if Apple can succeed in convincing U.S. courts to ban its competitors' products from the market. Apple is currently suing [1][2][3][4][5] the top three Android device makers, seeking injunctions to prevent them from selling product in the U.S., on the premise that Android OS "steal[s]" patented ideas from Apple.

If Apple's bid to kill Android with lawsuits falls short, though, it may find itself in second place within a year. And with Microsoft looking poised to finally get serious about tablets in 2012, the Cupertino gadget maker is surely a bit concerned.

The market share numbers in the report were generated using collected sales figures, arguably the most accurate form of market share reporting. The report is available for a cool $7,000.

Source: DailyTech

Tags: Microsoft, tablets

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
You can use a security key instead of having a code sent to your phone
 
Adobe says that the AI can now achieve the intended result in seconds
 
A new security protocol replacing the aging WPA2
 
Download and install at your own risk, of course
 
More iPhone parts likely to be produced by Samsung
 
Starting on Friday, video views on YouTube will start to be counted by the Official Charts Company
 
LG has already announced two new V-series members in 2018
 
The method is blocked and the hack doesn’t work, it adds
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
 123456
78910111213
14151617181920
21222324252627
28293031   




Poll

Do you use microSD card with your phone?
or leave your own version in comments (11)