What do game developers and drug dealers have in common?

What do game developers and drug dealers have in common?New data suggests that the "freemium" mobile game model is becoming increasingly popular, with two-thirds of all revenue among the top 100 games in the iTunes App Store coming from such games. This is a marked increase from January, when only 39 percent of revenue came from such sources.

Free-to-play or freemium games work like this. Instead of charging for the game up front, it is given away for free. The developer makes its money by extending or enhancing game play through in-app purchases, but they are not necessarily required to play the game itself.

Even considering this, people still purchase these add-ons. Players get just a taste of what's to come and are hooked on the game itself, but are blocked at a certain point from continuing further without making the purchase. Developers have begun to bank on the fact that mobile gamers will hit that "buy" button, and apparently they are doing just that to feed the habit.

Mobile app analytics firm Flurry commissioned the study, and says that with games often occupying three quarters or more of the top apps overall, free-to-play is now becoming the dominant business model in mobile apps today.

"In the new world of digital games distribution, it's all about how many players you can keep engaged with your free game, followed by how many compelling spending opportunities you can provide them," Flurry's Jeferson Valadares said.

He said that the free-to-play model gives apps a better chance of success as users can "try" them without any commitment. At the same time, the developer is not locked into making a set amount of money per download either.

This is attractive to the developer, because in some cases the potential is there to make much more off a download with some users then they would have with a fixed price. Of course, this could go the other way as well -- but the upward potential is much greater.

Data shows that the percentage of users who actually spend money on in-app purchases ranges from .5 to 6 percent. While this may seem small, most of these users will spend much more than whatever fixed price the developer was planning to set.

"Free-to-play is here to stay," he said.

Now, with in-app purchasing becoming more popular, the question is whether or not the system is secure. Apple has had a problem with security surrounding in-app purchasing, which Betanews has covered in depth.

Even a month after that original story, reports are still being received surrounding fraudulent purchases with such free-to-play games.

Source: Betanews

Tags: computer games

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Consumer group recommends iPhone 8 over anniversary model
LTE connections wherever you go and instant waking should come to regular PCs, too
That fiction is slowly becoming a reality
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
Human moderators can help make YouTube a safer place for everyone
Google says Progressive Web Apps are the future of app-like webpages
All 2018 models to sport the 'notch'
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (4)