Nvidia CEO: Why Android tablets aren't selling

Nvidia CEO: Why Android tablets aren't sellingSales of the first Android Honeycomb tablet, the Motorola Xoom, have not been impressive when compared with those of the iPad. Though Motorola claimed in late April that Xoom shipments hit 250,000, that number is far lower than the total being enjoyed by market leader Apple, which sold about 1 million iPad 2 tablets in the first weekend of sales alone.

During an earnings conference call, Sanjay Jha, CEO of Motorola Mobility, articulated part of the problem, saying, "Consumers want more apps for Android tablets."

That's not the whole story, according to Nvidia CEO Jen-Hsun Huang, who I chatted with on Thursday. Nvidia's Tegra 2 is the core piece of silicon inside Honeycomb tablets, including the Xoom and the Samsung Galaxy Tab 10.1.

"It's a point of sales problem. It's an expertise at retail problem. It's a marketing problem to consumers. It is a price point problem," he said, for starters.

Though Huang didn't mention the $499 starting price for the iPad, it was clear that this was a reference point. "The baseline configuration included 3G when it shouldn't have," he said. "Tablets should have a Wi-Fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones," he said.

He didn't stop there. "And it's a software richness of content problem," he added, echoing Jha's comments.

Not surprisingly, Huang was quick to follow up his critique with an upbeat assessment of upcoming products, pointing out that this is only the first crop of Android tablets and not all product categories get off to a running start. "But those problems are all getting solved. The rate at which these Honeycomb Tegra 2 tablets are being improved is really stunning. I think all of the manufacturers have now recognized that and readjusted their plans," he said.

That may be the case, but there are still very real retail hurdles, as DisplaySearch analyst Richard Shim spelled out recently in a blog post. "We continue to believe that Apple has a distinct advantage when it comes to distributing iPads, and this is likely to continue to be the case going forward," he wrote. "Apple is not only better able to explain its product to consumers through dedicated sales people, but it also captures more margin than competitors who have to share margin with retail partners," he wrote.

But considering the weak start for Android tablets, things can only get better. "Best Buy...is creating a dedicated location, called Tablet Central, within stores and online," Shim wrote. "While we continue to believe that there are challenges...creating a separate section for tablets is a good start."

"And it points the company and its tablet hardware partners in the right direction," he concluded.

Source: CNET

Tags: NVIDIA, tablets

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

A mobile hotspot in Australia will be capable of hitting gigabit speeds on the go
A new game could be in the works as Blizzard appears to have been hiring for a Diablo-related project
Nokia CEO Rajeev Suri will speak at MWC 2017
However what if you could go way, way back?
The Helio P15 packs an octa-core Cortex-A53 processor clocked at 2.2GHz
Samsung claims up to 27-percent higher performance or 40-percent lower power
Preliminary data for October shows another Windows 10 boom
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments