Apple ranked world's most valuable brand at $153 billion

Apple logoA new survey ranks Apple as the world's most valuable brand, worth an estimated $153 billion, beating mainstays like Coca-Cola, BMW and Disney, as well as tech rival and the previous No. 1 company, Google.

BrandZ's ranking of the Top 100 Most Valuable Global Brands (PDF) shows Apple with an 84 percent increase in brand value from 2010. Search giant Google, meanwhile, dropped 2 percent to $111 billion, coming in second place.

Noteworthy brands beaten by Apple and in the top 50 include IBM ($101 billion, No. 3), Microsoft ($78 billion, No. 5), Coca-Cola ($74 billion, No. 6), AT&T ($70 billion, No. 7), Amazon.com ($37.6 billion, No. 14), and Disney ($17.2 billion, No. 38). Other tech companies on the list include HP at No. 18, BlackBerry at No. 25, FaceBook at No. 35, and Cisco at No. 44.

The total list of the 100 most valuable brands increased by 17 percent year over year to $2.4 trillion. BrandZ found growth in all 13 sectors it tracks, including apparel, beer, technology, insurance and luxury.

Developed by Millward Brown Optimor, the ranking system analyzes the world's leading brands and the economic and competitive dynamics that influence value fluctuations. It focuses on market-facing brands that generate revenue and profits through the sale of goods and services directly to consumers or business customers.

The valuation establishes an estimated worth of the Apple brand, rather than Apple the company. The survey was created 13 years ago, and includes information from more than 2 million in-depth consumer interviews in 30 countries.

Apple's 84 percent year over year increase made it the fifth-largest growth story of 2010 on the brand ranking index. Apple was beaten by Facebook, which saw its estimated brand value surge 246 percent to $19 billion, giving it the greatest increase.

The social network was followed by Baidu (141 percent), Wells Fargo (97 percent) and Burberry (86 percent). Apple came ahead of Skol (68 percent), Pizza Hut (58 percent) and Geico (53 percent).

Source: AppleInsider

Tags: Apple

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)