Avatar director James Cameron and producer Jon Landau are currently pushing the film industry to adopt higher frame rates, a move which is said to be necessary to improve 3D content. Moving from 24 frames per second to 48 or 60 frames per second is touted as a way to enhance the overall image quality and brighten the picture to compensate for darkening from 3D glasses.
"An artifact in 3D (creates) strobing that goes away at higher frame rates. (Strobing) is more noticeable in 3D (than 2D)," Landau told The Hollywood Reporter.
The producer suggests most digital cameras are already capable of shooting in 48 or 60 frames per second, but the feature is generally utilized solely for slow motion effects played back at 24 frames per second. The proposal seeks to push manufacturers to enable playback at the same rates.
"We think it will make a big difference to the audience experience -- not just for 3D movies, but for all movies," Landau argues.