Nvidia may see GPU market share impacted in first half 2011

NVIDIA logoNvidia may see its GPU market share impacted in the first half of 2011 as the company lost GPU orders for Apple's MacBook Pro notebook to AMD, according to sources from notebook players.

Although the initial shipment volume of the MacBook Pro was not large, the sources believe AMD and Apple cooperation may be expanded to other product lines in the future and should benefit AMD's market share in GPU market.

Despite Nvidia has regained 60% of market share in desktop discrete graphics card market, AMD has been achieving strong result from the notebook market, in addition to Apple MacBook Pro, Sony has also recently adopted AMD's solution into its new notebooks.

The sources pointed out that Apple's decision of adopting AMD's GPU is because AMD has offered a good quote and is showing a corporative attitude, comparing to Nvidia, which does not drop its price easily, AMD in the future is expected to be able to form further cooperation with Apple.

However, although Nvidia has lost orders from its GPU business, the company's new Tegra 2 processor for tablet PC and smartphone products should still profit the company, the sources added.

Source: DigiTimes


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