Following several significant smartphone launches in 2010, Samsung has set a goal of outpacing Nokia through the next several years. The company is preparing to accelerate cellphone production and distribution in China and Vietnam, as both markets are expected to help bring a 20-percent increase in shipments next year.
Samsung executives are reportedly eager to outsell rival Nokia within three years, according to a Korea Times report. Analysts expect market performance in the next 12 months to be a determining factor in reaching the target.
Separate reports suggest Nokia's Symbian platform has continued its steep decline in market share through the third quarter, as iPhone and Android continue to climb. In the broader market for all types of cellphones, Nokia's share slid to 28 percent as Samsung held the second position with 17.2 percent.
Galaxy S sales numbers have reportedly boosted Samsung's confidence in the handset arena, leading the company to focus on smartphones for 2011 production. Macquarie Securities analysts are expecting Samsung's smartphone sales to reach 7 million units next year, up from 2.5 million in 2010.