No other name is as synonymous with the internet as Google. The company started providing search results to allow surfers to find what they are looking for and turned that search tech into a wide range of offerings and a multi-billion dollar company. The popularity of Google continues to soar as more and more people come online around the world.
A new report from Arbor Networks Security has been published that shows Google has a big chunk of all internet traffic globally. Google gobbles up 6.4% of all internet traffic today. To put that number in perspective a bit, if Google were a tier1 internet provider it would rank as the second largest it the world. The huge amount of raw traffic Google gets is even more impressive when you step back and consider that a bunch of the traffic on the tier1 provider that beat Google is carrying a large chunk of Google's own transit system.
At this point Google continues to grow at a fast pace gaining about 1% of the total online traffic since January according to the report. Arbor estimates that Google's hold on total web traffic could be as high as 8-12% of all traffic when traffic that is offloaded using the Google Global Cache deployments around the world is factored in.
All that traffic also means huge profits for Google with revenue in Q3 2010 hitting $7.29 billion representing a growth rate of 23% from the same quarter of 2009.
The interesting thing is that Google continues staggering growth even in the face of some serious issues with privacy. Google admitted that it captured payload data that at times includes passwords and full text of emails from unsecured wireless networks with its Street View fleet. The search giant recently appointed a new director of privacy to oversee its privacy aspects.