Bing could get access to anonymized Facebook data

Facebook logoMicrosoft and Facebook are in talks to further strengthen their search partnership, possibly resulting in Bing gaining access to anonymized data generated by Facebook users to better personalize its search results, according to anonymous sources cited by All Things Digital. Microsoft would be able to use the information from Facebook's Like buttons, which the social giant has managed to have plastered all over the Web.

When a user likes a webpage, their Facebook friends are notified; if this deal goes through, Microsoft would also be able to know which webpages users are appreciating, and would be able to work that into Bing's algorithms (it could be particularly useful for Bing News), instead of just relying on spiders scouring the Internet. With Facebook's 500 million users, such a deal could give it quite a boost over Google, which presumably would be excluded from the data. The sources did point out an important hurdle though: because of Facebook's many privacy issues, the possible expansion of the search relationship would only be able to encompass information which users have already agreed to make public.

The deal works very well with Microsoft's strategy for social networking: partner rather than compete. "Nobody wants another Facebook," Dharmesh Mehta, Windows Live Director of Product Management, recently told Ars. Furthermore, Microsoft's strong relationship with Facebook is a thorn in Google's side, which benefits the two companies since they are both competing more and more with the search giant.

The Microsoft-Facebook partnership has been a roller coaster ride so far which has included a $240 million investment from Microsoft, Live Search powering Facebook, Microsoft winning and then losing ad platform exclusivity for the site, and finally Bing search result integration.

All Things Digital emphasizes there's no deal yet—the talks could fall apart. Both Microsoft and Facebook declined to comment on the report.

Source: ars technica

Tags: Bing, Facebook, Microsoft

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)