Apple Specifically Blocks Google's AdMob from iOS

Apple logoWhen Apple announced its iAd mobile advertising initiative, many of us wondered how this would effect other mobile advertising agencies on the iPhone, and more specifically, Google's AdMob. Well, now we know: Apple has revised its iOS developer agreement to specifically lock out Google's AdMod. And then people wonder why Apple is no longer the darling of the geek world.

When iAd was launched, the iPhone OS 4 developer agreement was amended to prohibit application developers from employing analytics within their applications. This move would effectively lock out any competitor to Apple's own iAd, since without analytics, advertising is pointless. It turned out, however, that this change was made only to block third party analytics firms like Flurry - not ad agencies.

Apple has amended its developer agreement yet again to better reflect this goal of blocking these analytics firms; third-party advertising agencies are now allowed to collect data for the purpose of targeted advertising. However, there's an additional bit of legalese in there written specifically to block Google - even if Google is mentioned by name.

The legalese states that only "independent" ad firms may collect data, clarifying that "any advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent".

So yeah, this is clear as day. It seems like to me that Google is not going to be particularly happy about this one. The iPhone makes up a pretty large share of mobile internet traffic (half?), so this is a big market when it comes to mobile advertising.

I guess honest competition is below Steve Jobs these days. HTC making too much progress? Sue them. Android growing too fast? Sue it indirectly within the HTC suit. Want to enter a new market where someone else is already really successful? Use legalese to knock them out cold - happy AdMob-using developers be damned. Het doel heiligt de middelen.

I remember a time when Apple used to compete by building better products, distinctive products. The PowerMac G4 Cube - one of the most beautiful computers ever built. The iMac G4, my first Mac - an absolute tour de force of design, a real head turner, and to this day nothing like it has ever been built. The iBook G4 12", so far ahead of anything else the competition had to offer that I almost started to pity the likes of Dell and HP. The original iPhone, which revolutionised the market by simply being a better product.

Now that Apple has become a force to be reckoned with, they are resorting to tactics that would make '90s Bill Gates blush. I'm eagerly awaiting how the John Grubers of this world are going to spin this one.

Source: OSnews

Tags: Apple, iPhone

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

The new 64-bit version of Firefox will be optimized to run on these computers for better performance
Google is expanding the Pixel 3’s eSIM support to a few new countries
And fortunately, it won’t be an iPhone X-like notch
Qualcomm Technologies has shown on the path to commercialization of 5G
It will be embracing Chromium in the development of the browser
The new OLEDs will be on display at CES 2019 in Las Vegas early next year
Quintuple-app strategy offers "a simpler and more unified communications experience"
Google's other mobile SDK is deemed ready for prime time
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (11)