Google Gets Go-ahead for AdMob Deal

Google logoAlthough Google's acquisition of AdMob seemed at times to be hitting a few roadblocks with the Federal Trade Commission (FTC), the government body today agreed to approve the deal.

During its investigation of the deal, the FTC determined that Apple's entry into the market with iAd for the iPhone, iPod touch, and iPad will give Google mobile counterparts some healthy competition.

“As a result of Apple’s entry (into the market), AdMob’s success to date on the iPhone platform is unlikely to be an accurate predictor of AdMob’s competitive significance going forward, whether AdMob is owned by Google or not,” said the FTC in a statement.

"The decision is great news for the mobile advertising ecosystem as a whole," said Google VP of Product Management Susan Wojcicki. "This was reflected in the widespread industry support for our acquisition."

As mobile phone usage increases, growth in mobile advertising is only going to accelerate. This benefits mobile developers and publishers who will get better advertising solutions, marketers who will find new ways to reach consumers, and users who will get better ads and more free content."

With the FTC's seal of approval, Google can feel free to spread its ad platform to the Android smartphone operating system and the upcoming Android-based Google TV platform for the living room.

Google originally announced the $750 million AdMob deal back in November 2009.

Source: DailyTech

Tags: Google

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Apple might be looking to trial the feature on the iPad before iPhone
 
Toshiba, which released the world’s first 14TB nearline 3.5-inch and 26.1mm-height HDDs with 9-disk
 
The new Windows 10 browser will run on the Chromium engine
 
PCI-SIG will be able to meet its goal of doubling bandwidth—from 16 GT/S to 32 GT/s—in a record less than two years
 
The regular S10 will sport a 6.1-inch panel with the same front-facing camera design
 
Device-draining downloader used for ad fraud could have recovered other malicious files
 
Google Play Services will deprecate the aging OS in newer releases
 
The new 64-bit version of Firefox will be optimized to run on these computers for better performance
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
      1
2345678
9101112131415
16171819202122
23242526272829
3031     




Poll

Do you use microSD card with your phone?
or leave your own version in comments (11)