Revenues of OLED in 2009 totaled US$826 million, up 35% on year, mainly due to increased AMOLED demand for handset display, according to DisplaySearch.
The increased demand for AMOLEDs in 2009 not only contributed to the annual growth of the OLED market, but also led to it overtaking PMOLED revenues. Revenues of AMOLED were US$537 million for 2009, higher than US$291 million for PMOLED.
PMOLED demand in 2009 fell as a result of handset design trends shifting from clam-shell designs, which use PMOLEDs for secondary displays, to smartphones, which use larger active matrix displays.
"We expect AMOLED revenue growth to remain strong in 2010. In order for PMOLEDs to make a comeback, the technology needs to be developed for new applications such as automotive and consumer electronics that are currently adopting passive-matrix LCD (PMLCD)," noted Hiroshi Hayase, DisplaySearch director of small- to medium-size displays.
Revenues for Samsung Mobile Display far exceeded that of all other OLED suppliers in 2009, with US$566 million in revenues, up 90% on year. RiTdisplay was ranked second with US$106 million, falling 18% on year, and Pioneer fell 15% on year to US$60 million. TDK increased its revenue 15% from 2008 and maintained fourth place in 2009, and Visionox grew its revenue to US$15 million to rank fifth.