Video viewers at YouTube.com watched 93 videos on average during the month, representing an increase of 50 percent versus year ago, according to the comScore Video Metrix service for January 2010.
U.S. Internet users watched 32.4 billion videos in January with Google Sites ranking as the top U.S. video property with 12.8 billion videos, according to the research firm. YouTube.com accounted for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 903.1 million videos, or 2.8 percent of the all online videos viewed. Microsoft Sites ranked third with 491.8 million (1.5 percent), followed by Yahoo! Sites with 435.5 million (1.3 percent) and Viacom Digital with 361.2 million (1.1 percent).
More than 173 million viewers watched an average of 187 videos per viewer during the month of January. Google Sites attracted 136.5 million unique viewers during the month (93.9 videos per viewer), followed by Yahoo! Sites with 51.5 million viewers (8.5 videos per viewer) and CBS Interactive with 41.2 million viewers, (5.3 videos per viewer). The average Hulu viewer watched 23.5 videos during the month, representing an all-time high for the property.
In January, Tremor Media ranked as the top video ad network with a potential reach of 86 million viewers, or 49.6 percent of the total viewing audience. BBE ranked second with a potential reach of 78.3 million viewers (45.2 percent penetration) closely followed by Advertising.com Video Network with 77.9 million viewers (45.0 percent).
Other notable findings from January 2010 include:
- The top video ad networks in terms of their actual reach delivered were: BrightRoll Video Network with 27.2 percent penetration of online video viewers, SpotXchange Video Ad Network with 19.8 percent, and Tremor Media Video Network with 16.6 percent.
- 135.4 million viewers watched 12.7 billion videos on YouTube.com (93.4 videos per viewer).
- The average Hulu viewer watched 23.5 videos, totaling 2.3 hours of videos per viewer.
- The duration of the average online video was 4.1 minutes.