Microsoft loses ads on Facebook, expands Bing search deal

Facebook logoMicrosoft and Facebook have ended their advertising deal in which the software giant sold display ads on the social network, while at the same time expanding their search relationship. The announcement comes as a major Facebook redesign is being rolled out gradually to users.

Microsoft will continue to sell search advertising for Facebook, but the social network will take over the selling of its own display advertisements in the US (it began taking over international sales in the last few months). Microsoft said this was a "mutual decision" since "it just made more sense" for Facebook to lead its own advertising strategy. Nevertheless, it's hard to believe the company is happy about losing the advertising section of its partnership, although banner ads weren't doing so well on the site anyway. In fact, Facebook stopped running traditional banner ads altogether when it launched the new design and instead is focusing on selling social campaign display ads.

Meanwhile, Bing will continue to be the social network's exclusive Web-search partner, and that exclusivity will soon go beyond US borders. Facebook users will also get access to more Bing search engine features, Microsoft said, describing it as "a more complete search experience" with "full access to great Bing features beyond a set of links."

Microsoft says users will see Bing updates to Facebook roll out over the coming weeks and months. Four months ago, Microsoft announced a global partnership with Facebook that would bring the social site's status updates to Bing search results, and while the company touched upon that again, it did not give a specific date for when to expect those improvements.

Source: ars technica

Tags: Facebook, Internet, Microsoft

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Is this an error or it is really happening?
The proposed topic and architecture was originally presented to the JPEG Committee in 2016
The rest of the specs as seen on Geekbench include 8GB of RAM
Samsung is likely to be made official in February at next year's Mobile World Congress in Barcelona
Lumia 950 XL shown running Windows 10 on ARM
The company has studied such an option in the past
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (10)