Microsoft to delete Bing users' IP addresses after 6 months

Microsoft Bing logoMicrosoft will eliminate all data collected on Bing users after six months. The software giant said it sent a letter to the Article 29 Data Protection Working Party, a collection of the EU's top minds on data protection and privacy issues, today notifying it that the company would reduce the amount of time it stores IP addresses from searchers from 18 months to six months before deleting them.

Currently, Bing takes search data and separates the user's account information (such as e-mail or phone number) from the non-personal information (such as what the query was) and only after 18 months does Microsoft take the additional step of deleting the IP address and any other cross session IDs associated with the query. The only difference with the new policy is that the IP address will be removed completely at six months to provide greater user privacy protection; the rest of the process will remain the same, since Microsoft says it needs the data to make search better for consumers.

The change will be implemented over the next 12 to 18 months. The aim is to satisfy the European advisory group, which has been critical of how search engines collect and retain data on individuals for advertising purposes. In April 2008, the group issued a major report in which it said search engines can only hang on to European user data for six months, must generally treat IP addresses as "personal information," and must comply with the rules even if they are based outside the EU. The panel, which is comprised of national privacy regulators from each of the 27 countries, asked Google, Yahoo, and Microsoft to comply with these demands. After changes made last year, Google keeps data for nine months while Yahoo is at three months.

The Article 29 group is only an advisory body at the EU level, meaning its members are the national data protection regulators from each EU country, and while it holds the power to fine companies, it has not moved to impose sanctions over the search data retention. Microsoft's announcement today tries to find the balance between studying trends in search queries to improve the quality of results and preserving consumer privacy and is likely to avert future problems in the EU.

Source: ars technica

Tags: Bing, Internet, Microsoft

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)