Apple named 'Brand of the Decade' by Adweek

Apple logoApple received top honors in six categories in Adweek's Best of the 2000s advertising awards, including Brand of the Decade and Marketer of the Decade for Steve Jobs.

Naming Apple the "Brand of the Decade," AdweekMedia attributes the brand's success to Steve Jobs, calling Apple the embodiment of a living, breathing person. Jobs was named "Marketer of the Decade" and is credited with relaunching the Apple brand with the Think Different ad campaign. Apple's CEO is described as being visionary, iconoclastic, and fearless. Jobs is also up for Time's Person of the Year and was named CEO of the Decade by Fortune in November.

With 220 million iPods sold worldwide, Apple's music player was named Product of the Decade and is compared to the Walkman in terms of cultural impact.

Two of Apple's iconic ad campaigns are represented on the list, with the Get a Mac ads winning Campaign of the Decade and Silhouettes winning Out-of-Home Ad of the Decade.

The phenomenal success of the Get a Mac campaign is attributed to the ads' ability of allowing viewers to identify and connect emotionally with technology coupled with spot on casting. The Silhouettes campaign achieves what is nearly impossible according to Adweek: defining a product without actually showing what it looked like up close.

Nike Plus was named Digital Campaign of the Decade, calling the concept a product experience that reinforces the brand message.

Apple fell just short of winning Digital Company of the Decade and was bested only by Google. Google also won Media Company of the Decade.

Source: AppleInsider

Tags: Apple, Google

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Purported leak reveals upcoming phablets design
Google boasts of integration with Google Assistant and Google Home
The support team replied that some hardware limitations are leading to malfunctions
The retailer will allow results to appear in the Shopping section of Googles search engine
Trump is seeking to lift the export ban as a "personal favor" to China
The company reportedly sniffed around AMD and Nvidia as potential GPU suppliers
iPhone users in the US will be able to automatically share their location with first responders
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (10)