Sony to shake up its mobile division

Sony logoSony's mobile division has not been performing well and the company is contemplating to restructure and introduce a fresh strategy soon.

"We've been undergoing a lot of change. Every component of our business has been touched," Don Mesa, Vice President of Marketing, Sony Mobile, was quoted as saying by the Digital Trends late on Thursday.

The reshuffle heralds a fresh strategy for Sony Mobile. Kimio Maki is the new head of development at Sony Mobile, coming from Sony's successful camera division, the report says. Maki was among the improtant executives behind making the Tokyo-headquartered company a top camera maker.

"We are going to be announcing products at MWC. What we present there will be a first step showing the direction we are going," Mesa added in the report. However, the company has maintained users should not expect drastic changes.

Sony plans to introduce new mobile devices at the Mobile World Congress 2019 (MWC) and also update the line-up again at September's IFA.

Source: CNET

Tags: smartphones, Sony

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