Apple says cheap battery replacements hurt iPhone sales

Apple logoApple just revealed it’s expecting a $9 billion loss in revenue due to weak iPhone demand that’s partly caused by more people replacing their batteries, according to a letter issued by CEO Tim Cook addressed to investors.

Last year, Apple admitted it was throttling older iPhone models to compensate for degrading batteries that caused the phones to sometimes shut down. It offered to cut its $79 battery replacement fee down to $29 as a way of apologizing.

The lower fee coupled with the greater transparency meant that more people in 2018 ended up swapping their batteries — instead of upgrading to the latest iPhone models, it turns out. Now that iPhone batteries are cheaper and easier to replace, fewer people are shelling out for new iPhones that can now cost up to $1,449. And once Apple admitted it was throttling older iPhone models, users became more informed on how to turn the feature off. Also, anyone who struggled with degrading battery life could simply replace it for a $29 fee instead of having to remember to turn on Low Battery Power mode or reach for an external battery pack. In 2018, many of the less pleasant quality of life issues for older iPhone models disappeared, and that may have meant people’s main reasons for upgrading to a new phone also vanished.

Today’s letter is simply guidance, though, not concrete sales numbers. But you shouldn’t expect to see any real numbers even if you wait. As of November 1st last year, Apple announced during its quarterly earnings call that it would no longer disclose how many units of iPhones, iPads, and Macs it had sold, effectively obfuscating how the company is doing in terms of demand. That’s another reason today’s admission by Apple is particularly significant.

Source: The Verge

Tags: Apple

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Amazon's service is rumored to arrive in 2020
 
Criminal Elements will bring the same thrilling experience to Android and iOS users
 
Rumors on the next-generation iPhone are piling up
 
The LPDDR4X chips and up to 1.5x faster achieving data transfer speeds of around 6,400Mbps
 
Google has made it possible to monitor free space from within the Play Store
 
The company is contemplating to restructure and introduce a fresh strategy soon
 
New iPhone XR model also expected this year
 
Tony Blevins told the court Apple was looking into potentially using MediaTek and Samsung to supply the chips
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
  12345
6789101112
13141516171819
20212223242526
2728293031  




Poll

Do you use microSD card with your phone?
or leave your own version in comments (13)