Mobile Web traffic increasing rapidly for non-smartphones

Opera logoData from Opera's mobile Web proxy servers suggest mobile Web browsing is exploding among users of standard cell phones, thanks in part to demand driven by consumers that expect smartphone-like browsing as well the more advanced capabilities of mobile browsers like Opera Mini.

Apple's iPhone changed the way we think about mobile Web access by giving us the "real" Internet via its Mobile Safari browser. Since its introduction, smartphone vendors have scrambled to offer a comparable browsing experience, generally by building a browser based on WebKit—the same engine that powers Mobile Safari. But consumer expectation is driving demand for mobile Internet access for standard cell phones as well. According to data from mobile browser maker Opera, mobile traffic to standard smartphones surged in October, growing 16 percent over September.

Opera Software's Opera Mini browser is one of the few usable solutions for standard "feature phones." The Java-based browser actually uses proxy servers to compress and handle much of the rendering of websites using the same rendering engine as Opera's desktop browser, which is then pushed to the phone and displayed on-screen. This arrangement makes it possible to view even complex pages on meager hardware (by smartphone standards) and helps avoid some of the network congestion and speed issues that can sometimes affect full-featured mobile browsers.

Although WAP-based browsing has been around for years, the typically slow speeds and less-than-ideal experience rendered it mostly a non-feature for the average user. Since all the traffic for Opera mini goes through Opera's proxy servers, and Opera Mini accounts for just over a quarter of all mobile browsing globally, the data gleaned from its proxy servers gives us useful insight into the browsing habits of non-smartphone users. Improvements in cell phone and browser technology have gradually made mobile browsing more useful, but the iPhone changed those expectations forever.

"When things really started to get off was when Steve Jobs stood up and said: Now you can get Internet in your pocket," Opera's chief financial officer, Erik Harrell, told Reuters. Likewise, mobile operators recognized the benefit of having a browser available on all variety of cell phones. "The iPhone has opened the eyes of operators for revenue potential of Web browsers and I think Google has done the same," Harrell said.

Though smartphones are becoming an increasingly significant portion of mobile phone sales, about a quarter billion standard cell phones are sold worldwide quarterly. Users of these phones want mobile access to the Internet as much as smartphone users. While smartphones will eventually become standard, those billion or so new phones annually will benefit from technology like Opera Mini, which enjoys market share above 50 percent in emerging markets such as Russia and India.

Source: ars technica

Tags: browsers, Internet, mobile phones, Opera, Opera Mini

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

A mobile hotspot in Australia will be capable of hitting gigabit speeds on the go
A new game could be in the works as Blizzard appears to have been hiring for a Diablo-related project
Nokia CEO Rajeev Suri will speak at MWC 2017
However what if you could go way, way back?
The Helio P15 packs an octa-core Cortex-A53 processor clocked at 2.2GHz
Samsung claims up to 27-percent higher performance or 40-percent lower power
Preliminary data for October shows another Windows 10 boom
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments