According to the popular saying, what goes up must come down. While presumably it is talking about gravity, we suppose it does have its place even in sales where nothing can last forever. Apple has enjoyed the longest streak ever for its iPhones where quarter after quarter, sales have continued to increase.
However in recent times, Apple has seen sales starting to decline, and unfortunately things don’t appear to be changing. Based on Apple’s latest financials, it seems that iPhone sales are continuing to decline. Apple is reporting that they have sold 50.8 million iPhones in the last quarter, which is down by a smidge from the 51.2 million iPhones that they sold a year ago.
Now clearly 50.8 million iPhones isn’t a number you would sneeze at, and Apple is far from being in trouble, but it is a sign that perhaps interest in the iPhone is starting to diminish. However despite the decline in sales, revenue is up, presumably due to the slightly higher price tag where Apple managed to make $52.9 billion, which is up by 5% year-over-year. Many are expecting Apple to experience a supercycle later this year with the launch of the iPhone 8, a handset which some analysts believe could dwarf the sales of the iPhone 6 and 6 Plus which were apparently peak Apple.