Windows Phone is dead, Kantar says

Windows 10 logoThe latest batch of statistics provided by Kantar confirm what we already knew: Windows phones are dead and we’re quickly moving to a two-OS world belonging to Android and iOS.

Kantar says that Windows phones no longer have the power to support a third widely-adopted operating system and the declining share brings it closer to BlackBerry, rather than to leaders Android and iOS.

“Gone are the days when a BlackBerry OS, Symbian, or Windows Mobile could make a significant impact. It is clear that there will only be two smartphone ecosystems moving forward - iOS and Android. To succeed, phone manufacturers will have to play by those rulebooks,” Kantar says.

In terms of the sales share in the 3-month period ending January, Windows phones have once again lost points in all big markets.

In Germany, Windows dropped to 2.9 percent, while in the United Kingdom and France the decline was even bigger, and Microsoft’s mobile platform was only powering 1.9 percent and 2.8 percent of the phones sold there in the aforementioned period. Windows phones also lost 2.8 percent of the potential buyers in Italy to reach 4.4 percent share, while in Spain it collapsed to 0.4 percent.

In the United States, which is Microsoft’s home market, Windows phones obtained a share of 1.3 percent, while in China it dropped to a painful 0.1 percent.

Microsoft isn’t doing better in Australia either, as it’s now holding a 1 percent sales share in the country. The only market where Windows phones actually improved, and this is quite fascinating, is Japan, where the platform jumped from 0.5 percent to 1.5 percent.

Windows Phone is dead, Kantar says

It goes without saying that Windows phones are expected to continue declining in most markets, especially because nothing has changed in the last 12 months, and with Microsoft remaining tight-lipped on its mobile vision, it’s hard to believe that too many users and developers can find a good reason to stick with the platform.

Source: Softpedia

Tags: Microsoft, smartphones, Windows Phone 7

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Amazon.com is reportedly working on launching its own messaging app called Anytime
 
Windows Server Insider Preview Build 16237 now available
 
HTC customers have reported seeing ads on their phone's keyboard
 
The innards of the Note 7 Fan edition remain pretty much identical to that of the original Note 7
 
WhatsApp also gains a number of design tweaks related to audio and video calls
 
Samsung could be working on their own news app that will have support for podcasts and even Bixby Voice
 
Some thumbnails are now 3-second teasers for desktop users
 
The new processor will be released in the second half of the year
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
      1
2345678
9101112131415
16171819202122
23242526272829
3031     




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)