Samsung to retire from PC market, sell entire division to Lenovo

Samsung logoSamsung is trying to get rid of its struggling divisions, and after selling the printing business to HP, the company is now preparing to give up on the PC unit as well. It appears that the South Korean firm is currently involved in negotiations over a possible sale of its PC business to Lenovo, with local media reporting that the two companies first started the talks earlier this year.

While an agreement is yet to be reached, Samsung seems to be very keen on exiting the PC market, especially because the company has been struggling here for many years.

IBTimes writes, citing South Korean media, that the deal price is likely to be close to 1tn won ($850m, £680m), but it could easily drop a little bit if Lenovo plays its card right, especially given the slow performance of Samsung’s PC business in the last 12 months.

Samsung to retire from PC market, sell entire division to Lenovo

Seeing Samsung selling its PC unit is not at all surprising, mostly because the firm has lost ground as compared to other firms that continuously invested in this market. Although the PC market collapsed in the last years, Lenovo continues to be the leading company, while Samsung just couldn’t keep up with competition. Companies like Dell and HP also continue to do well in the PC industry.

Samsung recently decided to leave European markets and concentrate more on the United States, but even here competition from Lenovo substantially impacted its revenues.

As far as Lenovo is concerned, buying Samsung’s PC unit would provide the firm with access to new products, but also improve its market share by a few percentage points thanks to the countries where Samsung continues to sell devices.

A confirmation is yet to be provided on the negotiations between Samsung and Lenovo, but should the talks come to a conclusion, expect press releases to be issued by both companies.

Source: Softpedia

Tags: Lenovo, Samsung

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