Microsoft's Windows is one of the 'other' smartphone platforms

Windows 10 logoWindows does not seem to have a future in the smartphone market, as the vast majority of consumers opt for either Android or iPhone. It is a sad state of affairs, but there is little that Microsoft and its partners can do now to turn things around. Judging by the software giant's most-recent press events, it seems that it has stopped trying to compete.

And this is reflected in the latest quarterly figures from Strategy Analytics. The report, which analyzes smartphone shipments in Q3 2016, puts Windows under the "Others" category, a place reserved for the least-popular platforms that only a handful of consumers are invested in.

"BlackBerry and Microsoft Windows Phone have all but disappeared due to strategic shifts, while Tizen and other emerging platforms softened as a result of limited product portfolios and modest developer support", says Strategy Analytics executive director Neil Mawston.

Now, what did Windows have to do to get into the "Others" category? Well, it's simple. Its shipments are not considered large enough for it to be listed individually. The bar is not all that high even, as platforms other than Android and iOS have seen combined shipments of just 0.3 percent last quarter.

Out of the 375.4 million smartphones shipped in Q3 2016 only 1.3 million are counted under "Others". Android shipments reached 328.6 million units, giving it a market share of 87.5 percent, while Apple shipped 45.5 million iPhones, for a market share of 12.1 percent.

Smartphone shipments rose by six percent year-over-year, from 354.2 million units in Q3 2015. Android shipments increased by 10.3 percent, up from 298 million units, while iPhone shipments are 5.2 percent lower, decreasing from 48 million units. This has had an effect on market share.

Android's market share increased from 84.1 percent in Q3 2015 while the iPhone's market share took a hit from the 13.6 percent claimed a year prior. And so did the "Others", which posted shipments of 8.2 million units in Q3 2015 and had a market share of 2.3 percent.

Microsoft's Windows is one of the 'other' smartphone platforms

"Android’s leadership of the global smartphone market looks unassailable at the moment. Its low-cost services and user-friendly software remain attractive to hardware makers, operators and consumers worldwide", says Strategy Analytics director Woody Oh. "However, several challenges remain for Google. The Android platform is getting overcrowded with hundreds of manufacturers, few Android device vendors make profits, and Google’s new Pixel range is attacking its own hardware partners that made Android popular in the first place".

Put differently, nearly nine in 10 smartphones that shipped in Q3 2016 run Android. Meanwhile, the iPhone proved to be a tougher sell for consumers. However, we will have to see how the market evolves this quarter, when Apple's smartphones have traditionally been much stronger.

Source: Betanews

Tags: Microsoft, smartphones, Windows 10 Mobile

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Consumer group recommends iPhone 8 over anniversary model
LTE connections wherever you go and instant waking should come to regular PCs, too
That fiction is slowly becoming a reality
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
Human moderators can help make YouTube a safer place for everyone
Google says Progressive Web Apps are the future of app-like webpages
All 2018 models to sport the 'notch'
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (4)