The Apple Watch continues to dominate the smartwatch market

Apple logoThere are plenty of smartwatches in the market today, but it seems that despite there being cheaper and potentially better options out there, Apple’s brand reputation is still proving to be strong enough where despite being a bit late to the market, they have dominated it. In fact the latest numbers from Kantar Worldpanel reveal that the Apple Watch is still leading the way.

In the latest numbers from a three month period ending in July, Kantar found that the Apple Watch owned 33.5% of the US smartwatch market, and across Europe, Apple dominated at 31.8%. According to Lauren Guenveur, consumer insight director at Kantar Worldpanel, “In the three months ending July 2016, 47% of wearable sales in the U.S. occurred in the smartwatch category, versus the more basic fitness bands. Apple continues to dominate this segment.”

The Apple Watch continues to dominate the smartwatch market

However despite those seemingly impressive figures, in the grander scheme of things it isn’t that great. Kantar found that in the US, only 15.2% of consumers owned a smartwatch or a fitness band, whilst in Europe, that number is only at 8.1%, so in reality while Apple is dominating the smartwatch market, that market isn’t as huge as say the PC or smartphone market.

Apple has yet to confirm the official figures for the Apple Watch. The company has stated in the past that the reason for this is because they think the numbers could help its competitors, so for now we’ll have to rely on third-party data to figure it out.

Source: Ubergizmo

Tags: Apple, Apple Watch, smartwatch

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Sales of new models way below those of 2017 generation
The new Windows 10 browser will run on the Chromium engine
Google will shut the service down in April of 2019 instead of August as initially planned
The regular S10 will sport a 6.1-inch panel with the same front-facing camera design
The smartphone has a 6.4-inch Full HD+ (2340 x 1080 pixel) Infinity-O display
Google Play Services will deprecate the aging OS in newer releases
Apple might be looking to trial the feature on the iPad before iPhone
Toshiba, which released the world’s first 14TB nearline 3.5-inch and 26.1mm-height HDDs with 9-disk
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (11)