Mozilla is changing its look — and asking the Internet for feedback

Mozilla logoMozilla is trying a rebranding. Back in June, the browser developer announced that it would freshen up its logo and enlist the Internet's help in reaching a final decision. The company hired British design company Johnson Banks to come up with seven new "concepts" to illustrate the company's work, as shown in the gallery above.

The logos rely on vibrant colors, and several of them recall '80s and '90s style. In pure, nearly-unintelligible marketing speak, Mozilla writes that each new design reflects a story about the company. "From paying homage to our paleotechnic origins to rendering us as part of an ever-expanding digital ecosystem, from highlighting our global community ethos to giving us a lift from the quotidian elevator open button, the concepts express ideas about Mozilla in clever and unexpected ways" Mozilla's Creative Director Tim Murray writes in a blog post.

Mozilla is changing its look — and asking the Internet for feedback

Mozilla is soliciting comment and criticism on the seven new designs for the next two weeks, but this is no Boaty McBoatface situation. Mozilla is clear that it's not crowdsourcing a design, asking anyone to work on spec, or holding a vote over which logo the Internet prefers. It's just asking for comments.

"From here, we’ll reduce these seven concepts to three, which we’ll refine further based partially on feedback from people like you, partially on what our design instincts tell us, and very much on what we need our brand identity to communicate to the world," Mozilla says. It hopes to have a final design by the end of September.

To leave a comment or a critique for a specific logo, go to Mozilla's blog and click on each logo to be taken to its dedicated discussion page.

Source: Ars Technica

Tags: Mozilla

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)