Wiped out phone market means that Windows 10 will miss one billion user mark

Windows 10 logoAs part of its pitch to developers, Microsoft said that it was aiming to have 1 billion devices—PCs, tablets, phones, Xboxes, HoloLenses, and whatever else can run the operating system—within the first two to three years of its availability. That target is now off the table, report Ed Bott and Mary Jo Foley.

In a statement, the company said:

Windows 10 is off to the hottest start in history with over 350M monthly active devices, with record customer satisfaction and engagement. We're pleased with our progress to date, but due to the focusing of our phone hardware business, it will take longer than FY18 for us to reach our goal of 1 billion monthly active devices. In the year ahead, we are excited about usage growth coming from commercial deployments and new devices—and increasing customer delight with Windows.

The issue is mobile. At the time of the prediction, Microsoft was counting on selling 50 million Windows phones a year. These were an important part of the 1 billion devices, because one of the key selling points of Microsoft's Universal Windows Platform is the way it enables developers to easily adapt their software for the many different form factors that Windows supports. Phones were expected to be the largest of the non-PC form factors, but a series of missteps has seen Microsoft's phone sales collapse.

Although the phone platform is still an actively maintained, regularly updated part of the Windows 10 family, Microsoft's mobile ambitions are currently greatly reduced. The expected 50 million phones a year aren't going to materialize. This in turn means that the 1 billion devices within three years target isn't going to be reached. Even though Windows 10 is the fastest growing version of Windows of all time—it hit 350 million devices in 11 months, compared to the 18 months it took Windows 7 to do the same—the end of the free upgrade program, combined with still slow PC sales, puts the 1 billion system target further off.

Source: Ars Technica

Tags: Microsoft, OSes, Windows 10, Windows 10 Mobile

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
The NVIDIA GeForce GTX 1180 will be Turing-based with a 12nm FinFET die shrink
 
This only works on posts made by profiles that are public
 
 
The device will be standalone and based on a Qualcomm chipset
 
Apple plans on offering a cheaper smart speaker that will be priced at $199
 
Chrome will adopt a new approach to indicating site security
 
Data shows they are leading smartphone sale worldwide
 
Is this an error or it is really happening?
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
  12345
6789101112
13141516171819
20212223242526
2728293031  




Poll

Do you use microSD card with your phone?
or leave your own version in comments (10)