It won’t be wrong to say that Samsung has a hit on its hands with the Galaxy S7. Its 2016 flagship smartphone has contributed quite a bit to its bottom line and the company has certainly enjoyed making a smartphone that people actually want to buy. As it gears up to launch the next flagship phablet, a new report suggests that Samsung has now reduced the shipment target for the Galaxy S7 by up to 20 percent for the third quarter of this year.
Digitimes reports that Samsung has informed its downstream suppliers to reduce inventories of parts and components they have prepared for third quarter shipments as the company has lowered its shipment target for the third quarter by 10-20 percent.
Samsung is believed to have originally targeted shipments of up to 30 million units of the Galaxy S7 in the third quarter, meaning that it could now be shipping six million units less than what it had originally planned.
The company is believed to have made this decision to lower shipments owing to decreasing demand for high-end devices. The upcoming launch of the flagship Galaxy Note 7 would have figured into the company’s decision-making process too, aside from the fact that as the months pass by people are likely to hold off purchasing the Galaxy S7 in anticipation of the Galaxy S8 which is due to arrive early next year.