To say that Samsung's Exynos line of mobile chipsets is anything short of a success would be a mighty understatement. With nearly 50 million sales of Exynos chips last year, Samsung Electronics has managed to dramatically boost its share in the global smartphone application processor (AP) market, officially entering the top five in the rankings.
Until presently, the company had already ranked on top in the global DRAM and NAND Flash markets, but displayed relatively weak sales in the smartphone AP market. However, the Galaxy S6 and S6 edge, in addition to other devices by Samsung and smartphone makers such as Meizu, have contributed a significant sales boost. The company shipped over 300 million smartphones last year, and the share of ones carrying in-house processors was about 15 percent.
Samsung's achievement is made all the more impressive by the AP market's challenging conditions. The global smartphone AP market declined 4% year-over-year to reach US$20.1 billion (25 trillion KRW) in 2015, as reported by Strategy Analytics. Still, Qualcomm's market share reached 42%, maintaining its top spot, while Apple and MediaTek ranked number two and three with 21% and 19% shares, respectively. Samsung LSI came in fourth, and Taiwan's Spreadtrum fifth.