There’s no shortage of things that you can order from Amazon. It has even branched out to do restaurant deliveries and providing you with fresh groceries. The online retailer already has a pretty hefty collection of clothing items but soon it may start selling items under its own fashion label. According to a new report the company is definitely setting up its own fashion label.
There are more than 30 million items of clothing in stock at Amazon currently and over the years, it has acquired fashion sites like MyHabit, East Dane and Shopbop. It goes to show that Amazon considers fashion an area that it wants to focus in, otherwise it wouldn’t be one of the biggest NYFW: Men’s biggest sponsors.
It was initially rumored last year that Amazon might be willing to get in on this and now WWD reports that the company has put the wheels of this project in motion. Amazon is said to be hiring talent with experience in the fashion industry to come on board and help launch its own fashion label.
Amazon might see an opportunity to grab on to by launching its own private retailer. It could fill the gap when other brands either refuse to sell through the online retailer or back out. As for what its private label will be called, well it’s too soon to speculate about that, but I’m sure we’ll be hearing more about this new Amazon project in the months to come.