Coca-Cola is the first to pay Twitter for custom Emoji

Twitter logoIf you were to tweet using specific hashtags, emojis will appear. We’ve seen this happen with Star Wars, Dominos, and recently Coca-Cola with their #shareacoke campaign. However it turns out that Coca-Cola’s custom emoji did not come free and that they are actually the first company who paid for it.

According to TechCrunch who spoke to Twitter’s Ross Hoffman, who works as the senior director of global brand strategy at the company, it seems that this is currently a trial that both Twitter and Coca-Cola have embarked on, and if successful it will see Twitter roll out that feature to other companies and brands in the future.

Coca-Cola is the first to pay Twitter for custom Emoji

Hoffman states, “We want to test things and Coca-Cola was the right partner to test with here. We have established trust over the years and we are excited about the learnings we will get from this initiative. The data we get back will help determine the future on what we do with this as a product.”

No doubt this will be an attractive feature for companies. After all as Hoffman pointed out, there has been an increased use in emoji, so imagine all the free advertising users will provide them if Twitter can come up with fun emojis that they can use in their casual conversations and tweets, but what say you? Are custom emojis a good potential source of revenue for the company?

Source: Ubergizmo

Tags: Twitter

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

The NVIDIA GeForce GTX 1180 will be Turing-based with a 12nm FinFET die shrink
This only works on posts made by profiles that are public
The device will be standalone and based on a Qualcomm chipset
Apple plans on offering a cheaper smart speaker that will be priced at $199
Chrome will adopt a new approach to indicating site security
Data shows they are leading smartphone sale worldwide
Is this an error or it is really happening?
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (10)