Googles self-driving car project gets CEO, could become an Alphabet company

Googles self-driving car project gets CEO, could become an Alphabet companyGoogle's self-driving car project has a CEO. According to The Wall Street Journal, John Krafcik, the president of online car shopping site "TrueCar" will be heading the project. The former head of the self-driving car program, Chris Urmson, will lead the technical development of the project.

Krafcik sounds like he will fit in well at Google: he's a mechanical engineer with "a data-driven approach focusing on lean manufacturing" according to the WSJ. He was at Ford from 1990 to 2004 where he eventually became chief engineer for the Expedition and Navigator SUVs. After that, he moved to Hyundai Motor Co. for 10 years and spent the last five as CEO of the US business, which, by all accounts, was very successful.

Googles self-driving car project gets CEO, could become an Alphabet company

A Google spokesperson told the WSJ, "Were feeling good about our progress, so now were investing in building out a team that can help us bring this technology to its full potential. Johns combination of technical expertise and auto-industry experience will be particularly valuable as we collaborate with many different partners to achieve our goal.

The official line from Google is that it still doesn't want to manufacture its own cars and is hoping to partner with an existing car company to commercialize the technology. Google only has a handful of the vehicles currently, and getting the technology down to a scalable, sellable product will be Krafcik's big challenge.

The WSJ describes Krafcik as the "CEO," but the self-driving car project is not (yet) a company under the newly formed Google parent company "Alphabet." With a real car company CEO, the group seems to be gearing up to become an official Alphabet subsidiary. Google apparently even hinted at the possibility, telling the WSJ that "The Google spokeswoman said the project is a good candidate to become an Alphabet company."

Source: Ars Technica

Tags: automobiles, Google

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
The NVIDIA GeForce GTX 1180 will be Turing-based with a 12nm FinFET die shrink
 
This only works on posts made by profiles that are public
 
 
The device will be standalone and based on a Qualcomm chipset
 
Apple plans on offering a cheaper smart speaker that will be priced at $199
 
Chrome will adopt a new approach to indicating site security
 
Data shows they are leading smartphone sale worldwide
 
Is this an error or it is really happening?
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
  12345
6789101112
13141516171819
20212223242526
2728293031  




Poll

Do you use microSD card with your phone?
or leave your own version in comments (10)