At the moment, the TV shows and movies you find offered on the Apple TV and iTunes are made by other studios and networks. This is how it used to be back in the day, although recently we’re starting to see efforts by the likes of Netflix who are starting to explore the idea of making their own content.
Now according to a report from Variety, it looks like Apple could be considering a similar move as well. The report claims that Apple is now eyeing the possibility of making their own original content, which we can only assume will be offered on the Apple TV. Given that the rumors of the next-gen Apple TV are claiming it will be a substantial update in terms of hardware and software, it wouldn’t be a surprise.
The report goes on to claim that Apple had even made a bid on the BBC’s former Top Gear hosts Jeremy Clarkson, James May, and Richard Hammond, at least until Amazon managed to outbid them. However another one of their sources claim that Apple’s interest in original content is merely exploratory as opposed to an actual plan, so at the moment it seems like it’s pretty much up in the air.
No doubt if Apple were to move to original programming they’d be stepping on a lot of toes in the process, such as Netflix, Amazon, and Hulu, just to name a few. In any case take it with a grain of salt for now, but as Variety points out, with Apple sitting on a war chest of over $200 billion, getting into original programming would be certainly be feasible.