Apple Watch sales have plummeted

Apple logoApple appears to be experiencing a learning moment that many of its Android arch-rivals, including Samsung have already painfully experienced -- you can lead customers to smartwatches, but you can't make them buy.

Indeed, the Apple Watch is a blockbuster -- but in smartwatch terms. Last year all Android OEMs combined only summed up to roughly 720,000 sales of Android Wear smartwatches. When the Apple Watch went on sale on April 10 via a preorder, it quickly racked up 1.5 million orders, in a week doubling Android's entire sales total for the last year.

But it's been a bumpy ride from that point.

Until mid-June the Apple Watch was not generally available for order. Apple blamed supply issues, complaining that supply struggles were sinking sales volume. But with supply reportedly smoothing out, Apple is running out of excuses. Apple Watches are available -- Apple fans just don't seem to want them.

That's the take home from a new market research report from Slice Intelligence, a firm that tracks purchasing decisions based on a proven methodology. To track sales, Slice Intelligence examines a "slice" of the market -- 2 million consumer subscribers who have consented to having their email receipts screened.

Apple Watch sales have plummeted

According to Slice's numbers, during the strong start Apple was selling around 200,000 Apple Watches per day -- a very impressive mark. But currently it's only selling around 20,000 on a good day, or between 4,000 and 10,000 on a not-so-good day. Extrapolating for a month of sales (assuming 50% good days) that equates to pre-holiday monthly sales of around 405,000 Apple Watches per month.

Again this is very impressive -- by Android Wear standards. But it is nothing short of an epic fail by the unrealistic expectations set by analysts who predicted tens of millions of sales and the development of a third tier to the iPhone + iPad mobile legion. So far it's looking like nowhere near as many customers want a smartwatch as want a tablet or smartphone.

MarketWatch claims that Apple has sold only roughly 2,000 units of the gold "Watch Edition", which starts at $10,000 USD. While likely up to two-thirds of that total are pure profit, it's a fair question to ask whether that $13M or so in profit is worth it for all the jokes, negative publicity, and criticism the overpriced model brought. Either way, it's clear that if the public is lukewarm on the prospect of the plain old Apple Watch, it's even more apathetic on the prospect of paying 10 grand for a gold encased smartwatch masquerading as a nouveau luxury brand.

Search results offer further proof that the hope of Apple Watches becoming a sales juggernaut is a wholly unrealistic expectation. Interest and consumer awareness just aren't there. Whether it's the rudeness of constantly looking at your wrist rather than your companions, the confusing new set of controls, or perhaps simple "gadget fatigue" -- smartwatches seem to be hot on the minds of only a small slice of tech geeks.

Source: DailyTech

Tags: Apple, Apple Watch, smartwatch

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Sales of new models way below those of 2017 generation
The new Windows 10 browser will run on the Chromium engine
Google will shut the service down in April of 2019 instead of August as initially planned
The regular S10 will sport a 6.1-inch panel with the same front-facing camera design
The smartphone has a 6.4-inch Full HD+ (2340 x 1080 pixel) Infinity-O display
Google Play Services will deprecate the aging OS in newer releases
Apple might be looking to trial the feature on the iPad before iPhone
Toshiba, which released the world’s first 14TB nearline 3.5-inch and 26.1mm-height HDDs with 9-disk
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (11)