Twitter has over 300 million users, but is still losing money

Twitter logoIn the fast-moving world of social media, Twitter can be considered something of an old-timer; after all, it just turned nine years old this past March. Yet, in many ways, it's still struggling to find itself. Twitter has just reported its first quarter earnings report -- which was incidentally published early due to an unintentional leak -- and while it shows respectable user growth numbers, the company is still very much under water. The social media firm now boasts 302 million users, which is up 18 percent from this time last year and is a good 14 million increase from the previous quarter. Revenue for Q1 was $436 million, which is a decent 74 percent increase year-over-year, but is still below the $440 million forecast. And yes, the company is still not profitable, recording a net loss of $162 million for the first three months of 2015.

Twitter has been especially busy of late trying to broaden its appeal. For one thing, it's constantly attempting to improve its core product, with new features like Twitter Highlights, a new homepage and more ways to send direct messages. It's also investing heavily in video, with products like Vine, Periscopeand its own 30-second offering. At the same time, it's unfortunately still figuring out how to handle abusive users, which remains a sore spot for the company. But more than just making its users happy, it also now has shareholders to answer to, which means it needs to bring in more cash. That's why Twitter is doubling down on advertising with two key announcements. First, it's acquired TellApart, a marketing tech company that previously worked with Facebook's ad department. Second, it now has a partnership with Google's DoubleClick platform that'll offer up more refined ad performance metrics to marketers. Ads are definitely not going away any time soon.

As for video, Twitter CEO Dick Costolo offered a bit more insight into the company's investment in Periscope during today's earnings call. In particular, he said that the livestreaming service gained over a million users in its first ten days, with even more tuning into a broadcast over the web. This is a pretty impressive number considering the app isn't even available on Android yet, though one is reportedly coming soon. Costolo said that part of the reason for the reach is that Periscope broadcasters can easily share their streams on Twitter to get a larger audience. "They can share, watch and be an active participant in immersive live video experience directly from their phones," he said. "It's transporting you into people's lives."

With Periscope, Vine and Twitter, Costolo said that Twitter's new suite of mobile apps is "well positioned" in today's market as more people "turn to video as a way to express themselves." "It's a way to connect with others and view content they enjoy," he said. "You can build an audience and reach more people."

Source: Engadget

Tags: report, Twitter

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

A mobile hotspot in Australia will be capable of hitting gigabit speeds on the go
A new game could be in the works as Blizzard appears to have been hiring for a Diablo-related project
Nokia CEO Rajeev Suri will speak at MWC 2017
However what if you could go way, way back?
The Helio P15 packs an octa-core Cortex-A53 processor clocked at 2.2GHz
Samsung claims up to 27-percent higher performance or 40-percent lower power
Preliminary data for October shows another Windows 10 boom
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments