Apple improves revenue for devs over Android in 2015

Android logoA new report by analytics firm App Annie has revealed that Apple and Google, as the progenitors of iOS and Android respectively, are locked in a roughly stalemated battle when it comes to revenues from apps versus app downloads. Google's Android enjoys the majority of app downloads, as it has for some time -- but continues to be unable to catch Apple in terms of being able to reward developers for their work. In a set of charts from the analytics firm, Apple's revenue from app sales is about 70 percent higher than Google Play, while Google's downloads outpaced Apple's by 70 percent.

Both firms were helped by increased downloads from emerging markets. Google was able to increase its downloads over iOS to 70 percent, up from 60 percent in the third quarter of 2014 (the last time the study was done). Android downloads grew significantly in emerging markets such as Brazil, Indonesia, Mexico, and Turkey. However, Apple was able to capitalize on its enormous growth in China -- which, the report notes, now downloads more apps than the US.

Apple improves revenue for devs over Android in 2015

The disparity in terms of revenue each company and its developers see from app sales, however, continues to be starkly different. The gap is thought to be caused by the fact that most Android devices are very low-end, and bought by budget-restricted consumers who only deal with free apps, if they load any beyond the default suite at all.

Most iPhone owners, however, are better off on average, and are also likely to purchase apps they enjoy or use frequently. This in far more average revenue to developers -- and thus keeps iOS at the forefront of new apps, new app debuts, exclusives, and other incentives that make the iOS platform more attractive to both developers and typical users.

Unlike the inverted difference between volume and revenue, both Google and Apple saw increased presence due to the rise of app downloading in developing markets, of about 10 percent. Google had been slowly moving upwards in terms of revenue growth, but still lagged far behind Apple until recently. The introduction of the larger-screen iPhone 6 and iPhone 6 Plus has temporarily stymied much of the growth of Android hardware, and thus has also inhibited the growth of new dollars for Android app purchases. Apple and independent surveys have reported an uptick as well in the number of Android switchers to iOS, though this data mostly comes from mature markets such as the United States.

Source: Ars Technica

Tags: Android, Apple, Google, iOS

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)