Xiaomi sells 2.11 million phones in 24 hours, claims Guinness record

Xiaomi logoThere's a new title-holder in China today as Xiaomi has claimed a world record for phone sales, apparently outdoing Samsung and Apple. An official from Guinness was on hand to certify that Xiaomi had achieved the "Most mobile phones sold on a single online platform within 24 hours"—the company got a plaque and everything. The "platform" was Mi.com, Xiaomi's online store, which sold 2.11 million devices in 24 hours.

The 2.11 million sales happened during one of Xiaomi's (in)famous "flash sales," where large quantities of previously "out-of-stock" devices are put on sale for frenzied Xiaomi fans to snap up. This sale was held during Xiaomi's fifth birthday celebration, so naturally the company wanted to make a big deal out of it.

Xiaomi sells 2.11 million phones in 24 hours, claims Guinness record

As for Xiaomi's sales numbers: Apple sold 10 million iPhones during the iPhone 6 launch weekend, and we have to imagine the majority of those were in the first 24 hours. Where Xiaomi sneaks by is in the "single online platform" wording, which means we're comparing Mi.com to the online Apple Store. Apple no doubt sells tons of phones online, but also through brick-and-mortar Apple stores, carrier stores, and third-party places like Best Buy. Samsung sells a lot of phones, too, but its online retail presence takes a back seat to carrier websites and stores.

While Xiaomi isn't as big as Samsung or Apple, the company has been growing a lot lately. Despite only selling in a handful of countries, IDC has it ranked number five in worldwide market share for 2014, and the company boasted year-over-year growth of 178 percent. It also has a valuation of $46 billion, making Xiaomi the world's most valuable startup.

Earlier this year, Xiaomi announced that Mi.com, the platform that owns the online sales record, is coming to the US, so we'll soon be able to see what all the fuss is about.

Source: Ars Technica

Tags: smartphones, Xiaomi

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Pokemon GO had the potential to net $1 billion a year
The report said that Hon Hai has invested about US$600 million in India
Market research firm IDC reports that in the third quarter of this year
Customers will only have to shell out 50% of the cost of their Galaxy S7 device
New flagship will launch in 2017
Patent hints at name of the upcoming Surface AIO
IBM, Globalfoundries and Samsung have chosen to use extreme ultraviolet (EUV) light to pattern transistors
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments