Sony mobile insists that they are here to stay

Sony logoIt is no secret that when it comes to mobile devices, Sony isn’t as prominent compared to some of the bigger players in the market, such as Apple, Samsung, or even LG. In fact earlier this year we heard reports about Sony cutting jobs from their mobile division and that they might even be open to the idea of selling their mobile division off, like what they did with their VAIO computing division.

That being said if you’re a fan of Sony’s mobile devices, it looks like the company wants to reassure its customers that they are here to stay. This is according to Sony Mobile’s marketing director for the UK, Ireland, and Benelux Catherine Cherry who was quoted as saying, “Sony Mobile is here to say, we are absolutely going to focus on delivering profitable growth.”

Sony Xperia M4 Aqua

This is a rather interesting statement as a few weeks ago, Sony’s CEO Kazuo Hirai spoke to the BBC in which he said that there was no guarantee for its mobile division, and that the division had to keep a closer eye on its returns based on the investments it makes. To help achieve that growth, Sony Mobile has been aggressively promoting its Sony Xperia Z3 handset which Cherry claims is its best selling smartphone ever.

That being said many users are probably still looking forward to the Sony Xperia Z4, although there are some of its specs such as its Full HD display rather than QHD that has us puzzled, but what say you? Do you think Sony has what it takes to stay in the mobile industry?

Source: Ubergizmo

Tags: smartphones, Sony

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

The NVIDIA GeForce GTX 1180 will be Turing-based with a 12nm FinFET die shrink
This only works on posts made by profiles that are public
The device will be standalone and based on a Qualcomm chipset
Apple plans on offering a cheaper smart speaker that will be priced at $199
Chrome will adopt a new approach to indicating site security
Data shows they are leading smartphone sale worldwide
Is this an error or it is really happening?
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (10)