Apple reportedly plans to cut prices across its line of iMac computers, according to AppleInsider. Although the all-in-ones were refreshed in March, with a switch to NVIDIA-based platforms and improved graphics, the pricing remained relatively level with the older models.
A number of analysts have predicted declines in Mac sales, attributed primarily to the continuing economic recession driving consumers to purchase cheaper systems. Microsoft's Laptop Hunters ad series has repeatedly bashed Macs, arguing the systems are overpriced compared to similar Windows systems.
The company followed a price-reduction strategy with the recent MacBook Pro introductions, slashing $400 off the basic 17-inch model while improving the system with a faster CPU and larger hard drive. The other new notebooks also aim to combine enhanced features with attractive pricing.
Apple has not yet confirmed the plans to cut iMac prices. If the source is accurate, the costs could be reduced by seven- to ten-percent with new models introduced in the fall.