Apple ceases online sales in Russia due to extreme ruble fluctuations

Apple logoBloomberg reported on Tuesday that Apple has ceased all online sales in Russia as the country has been unable to keep its currency from fluctuating dramatically. In the last month, Apple had already increased the price of its iPhone 6 in that country by 25 percent due to currency uncertainties.

“Our online store in Russia is currently unavailable while we review pricing,” Alan Hely, a spokesman for the Cupertino, California-based company, told Bloomberg. “We apologize to customers for any inconvenience.” It is uncertain when Apple will reinstate its operations in Russia.

Bloomberg noted that the Ruble sank 19 percent today, "with a surprise interest-rate increase failing to stem a run on the currency.” At one point during the day, the ruble sank to 80 on the dollar.

The White House also told Bloomberg that it will not let up on sanctions that are partly influencing the ruble's instability, and it said that it intends to keep squeezing the Russian economy in a bid to get Russian president Vladimir Putin to pull back from its outposts in Ukraine. "The combination of a 49 percent plunge in oil prices and punitive sanctions by the U.S. and European Union has Russia grappling with its worst economic crisis since the 1998 default," Bloomberg wrote. "Russians are rushing to convert their money into dollars and buy durable goods amid concerns over hyperinflation and possible government currency controls and investors are withdrawing cash en masse."

For a while, fluctuations in the ruble made Russia one of the cheapest places in Europe to get an iPhone, and iPhone sales in that country doubled, earning Apple a neat $1 billion. Apple’s online store is the company’s primary vector for reaching customers, as it has no Apple stores in the country. Still, select Russian retailers and carriers will be able to sell Apple products out of their own storefronts.

This month hasn’t been great for tech giants in Russia. Just last week, Google pulled a team of 50 engineers out of the country, citing a new, restrictive data law that requires all data held on Russia citizens to be kept within the country. However, Google services for Russian citizens have not been halted.

Source: Ars Technica

Tags: Apple, Russia

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Sales of new models way below those of 2017 generation
The new Windows 10 browser will run on the Chromium engine
Google will shut the service down in April of 2019 instead of August as initially planned
The regular S10 will sport a 6.1-inch panel with the same front-facing camera design
The smartphone has a 6.4-inch Full HD+ (2340 x 1080 pixel) Infinity-O display
Google Play Services will deprecate the aging OS in newer releases
Apple might be looking to trial the feature on the iPad before iPhone
Toshiba, which released the world’s first 14TB nearline 3.5-inch and 26.1mm-height HDDs with 9-disk
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (11)