CEA unveils new logos for 4K displays

CEA unveils new logos for 4K displaysThe Consumer Electronics Association (CEA) has new logos to designate 4K Ultra High-Definition TVs, monitors and projectors for the home that meet CEA’s characteristics for 4K Ultra HD display products.

The logos are specifically designed to assist consumers in identifying these 4K Ultra HD products in the marketplace. They will be made available for voluntary use by manufacturers for product packaging, marketing materials and promotional activities.

Two logos will be made available for use – 4K Ultra HD and 4K Ultra HD Connected – mirroring CEA’s voluntary characteristics, which were designed to address various attributes of picture quality and help move toward interoperability.

Under CEA’s voluntarycharacteristics, a TV, monitor or projector may be referred to as Ultra High-Definition if it meets the following minimum performance attributes:

  • Display Resolution – Has at least eight million active pixels, with at least 3840 horizontally and at least 2160 vertically.
  • Aspect Ratio – Has a width to height ratio of the display’s native resolution of 16:9 or wider.
  • Upconversion – Is capable of upscaling HD video and displaying it at Ultra High-Definition resolution.
  • Digital Input – Has one or more HDMI inputs supporting at least 3840x2160 native content resolution at 24p, 30p and 60p frames per second. At least one of the 3840x2160 HDMI inputs shall support HDCP revision 2.2 or equivalent content protection.
  • Colorimetry – Processes 2160p video inputs encoded according to ITU-R BT.709 color space and may support wider colorimetry standards.
  • Bit Depth – Has a minimum color bit depth of eight bits.
Source: CDRinfo

Tags: 4K, TVs

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