OK, before the 2.5 percent of you around the world get all upset, Microsoft is NOT killing off the Windows Phone operating system. Instead, Microsoft is looking to limit confusion and put a further emphasis on the “Windows” and “Lumia” brands.
According to GeeksOnGadgets, both “Windows Phone” and “Nokia” will be removed from future Microsoft marketing campaigns. A leaked internal Microsoft slide obtained by GeeksOnGadgets notes:
As part of our phased transition, we will drop the manufacturer name Nokia from product references during the Holiday campaign.
The Verge was able to independently confirm that the slides are in fact legitimate and Microsoft’s move to distance itself from Windows Phone and Nokia is underway.
As The Verge points out, Microsoft has already begun eliminating references to Windows Phone not only in its advertising for its latest smartphones…
… but also in the newest TV spots for Cortana, in which Microsoft repeatedly mocks Apple’s Siri:
Microsoft introduced the world to Windows Phone 7 back in late 2010, and followed up with Windows Phone 8 in 2012. The latest shipping smartphone operating system from Microsoft is Windows Phone 8.1 Update 1, which bowed this summer.
Microsoft announced its intentions to purchase Nokia’s Devices and Services division in September 2013, and completed the acquisition in April 2014.