Microsoft to ditch Windows Phone, Nokia branding

Microsoft logoOK, before the 2.5 percent of you around the world get all upset, Microsoft is NOT killing off the Windows Phone operating system. Instead, Microsoft is looking to limit confusion and put a further emphasis on the “Windows” and “Lumia” brands.

According to GeeksOnGadgets, both “Windows Phone” and “Nokia” will be removed from future Microsoft marketing campaigns. A leaked internal Microsoft slide obtained by GeeksOnGadgets notes:

As part of our phased transition, we will drop the manufacturer name Nokia from product references during the Holiday campaign.

The Verge was able to independently confirm that the slides are in fact legitimate and Microsoft’s move to distance itself from Windows Phone and Nokia is underway.

As The Verge points out, Microsoft has already begun eliminating references to Windows Phone not only in its advertising for its latest smartphones…

… but also in the newest TV spots for Cortana, in which Microsoft repeatedly mocks Apple’s Siri:

Microsoft introduced the world to Windows Phone 7 back in late 2010, and followed up with Windows Phone 8 in 2012. The latest shipping smartphone operating system from Microsoft is Windows Phone 8.1 Update 1, which bowed this summer.

Microsoft announced its intentions to purchase Nokia’s Devices and Services division in September 2013, and completed the acquisition in April 2014.

Source: DailyTech

Tags: Microsoft, Windows Phone 7

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Consumer group recommends iPhone 8 over anniversary model
LTE connections wherever you go and instant waking should come to regular PCs, too
That fiction is slowly becoming a reality
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
Human moderators can help make YouTube a safer place for everyone
Google says Progressive Web Apps are the future of app-like webpages
All 2018 models to sport the 'notch'
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (4)