Apple pursuing Beats buyout for Beats Music

Apple logoApple took an interest in buying Beats Electronics because of Beats Music, according to a Bloomberg source claimed to be familiar with acquisition talks. Beats Music launched just earlier this year, but Apple executives are said to have been impressed by Beats' ability to convert people into paying subscribers. That could imply that Apple wants to improve iTunes Radio by upgrading its design and/or introducing more subscription options. The closest thing to an iTunes Radio subscription is iTunes Match, which removes ads from Radio but is intended mainly as a way of backing up a personal library and streaming it anywhere.

As for Beats' better-known headphone business, Apple will allegedly work with the company on improving the design of future headphones. Beats' technology is also built into speakers in some electronics, but plans for that hardware have gone unmentioned.

Talks between Apple and Beats are said to have accelerated in recent weeks. The source adds that Beats' Jimmy Iovine has been seen around Apple's Cupertino campus in the past week, and that he may be brought into the Apple hierarchy, reporting to CEO Tim Cook.

Apple pursuing Beats buyout for Beats Music

It's believed that an acquisition could be announced as soon as this week. The deal is expected to cost $3.2 billion, making it Apple's most expensive takeover ever. Beats co-founders Iovine and Dr. Dre should profit significantly; Iovine owns 25 percent of Beats, and the combination of that and over five decades of music production is forecast to push Iovine's net worth over $1 billion. Dr. Dre should collect $640 million from an acquisition.

Source: Electronista

Tags: Apple

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

A mobile hotspot in Australia will be capable of hitting gigabit speeds on the go
A new game could be in the works as Blizzard appears to have been hiring for a Diablo-related project
Nokia CEO Rajeev Suri will speak at MWC 2017
However what if you could go way, way back?
The Helio P15 packs an octa-core Cortex-A53 processor clocked at 2.2GHz
Samsung claims up to 27-percent higher performance or 40-percent lower power
Preliminary data for October shows another Windows 10 boom
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments