CompareMyMobile, trade-in website, reports that HTC is enjoying massive brand loyalty. Nearly half of the people (46.2%) that upgraded to an HTC One (M8) came from an old HTC device. Roughly the same number of people upgraded from an old Apple or Samsung device.
Earlier info from the site revealed that a sizable portion of Galaxy S5 buyers were switching away from an Apple iPhone, 38%.
For the One (M8), that percentage is about half, 23.7%. 7% of those getting the One (M8) came from the iPhone 5, while 8% previously owned a Galaxy S4.
HTC's new flagship has been on sale for almost a month now and CompareMyMobile's survey results show that 13.2% of people who bought it were upgrading from last year's HTC flagship, the HTC One. That's nearly a third of the people who stayed with HTC for the 2014 generation.
The remaining two thirds either traded in an older flagship (One X and older) or came from a lower-end device, but there are no numbers for that.