BlackBerry unseats iPhone as most popular smartphone in Q1

RIM logoAggressive promotions through its US wireless carrier helped push BlackBerry maker Research in Motion ahead Apple and the iPhone to take honors as the most popular smartphone maker during the first quarter of 2009.

During the three-month period ended March, RIM's consumer smartphone market share increased 15 percent to nearly 50 percent of the smartphone market versus the prior quarter, according to market research firm NPD.

The rise was good enough unseat previous top-slot holder Apple, whose iPhone along with handsets manufactured by Palm saw their share of the market each decline by about 10 percent.

NPD attributed the shift largely to an aggressive "buy-one-get-one" promotion by Verizon Wireless that helped RIM's BlackBerry Curve move past the iPhone to become the best-selling consumer smartphone in the U.S. in the first quarter.

"The more familiar, and less expensive, Curve benefited from these giveaways and was able to leapfrog the iPhone, due to its broader availability on the four major U.S. national carriers," said analyst Ross Rubin.

The promotion also contributed to RIM capturing two additional top five positions, namely the the third slot, which went to the BlackBerry Storm, and the fourth, which was made up of all BlackBerry Pearl handsets with the exception of flip models. T-Mobile's G1 handset running Google's open Android software was the fifth most popular smartphone during the quarter.

Overall, smartphones saw their share of the global cell phone market rise 6 percent on a year-over-year basis to 23 percent. Rubin sees this as a sign that, even in the challenging economy, consumers are "migrating toward Web-capable handsets and their supporting data plans to access more information and entertainment on the go."

Apple's fall from top of the smartphone charts wasn't unforeseen. The Cupertino-based company said last month it shipped 3.79 million iPhones during the first calendar quarter of the year. By comparison, RIM sold a record 7.8 million BlackBerries -- or more than double the number of iPhones. -- between December and the end of February.

Source: AppleInsider

Tags: Apple, BlackBerry, RIM

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
The NVIDIA GeForce GTX 1180 will be Turing-based with a 12nm FinFET die shrink
 
This only works on posts made by profiles that are public
 
 
The device will be standalone and based on a Qualcomm chipset
 
Apple plans on offering a cheaper smart speaker that will be priced at $199
 
Chrome will adopt a new approach to indicating site security
 
Data shows they are leading smartphone sale worldwide
 
Is this an error or it is really happening?
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
  12345
6789101112
13141516171819
20212223242526
2728293031  




Poll

Do you use microSD card with your phone?
or leave your own version in comments (10)