HTC has big plans, and most of them are probably riding on the success of the new HTC One, aka the M8. Reception to the new device has been good, so HTC's projections may very well come to fruition. Peter Chou, CEO and co-founder of HTC believes that the company will be able to grab 8-10% of the total smartphone market “in the long run”. This should come from a combination of both the sale of their high-end smartphones, and some of their lower end offerings, like their Desire line of phones, which are competitively priced.
Chou also confirmed, again, that HTC would be offering wearable devices and tablets in the future. As to the specific details regarding these future tech offerings, well, there aren't any. However, there have been rumors that HTC would be the manufacturer of the next 8.9” Google Nexus tablet. Also, expect an android-based HTC smartwatch later in the year.
Chou may be positive about the company's future, but analysts sure aren't. C.K. Cheng, anaylst for the brokerage firm, CLSA ltd. Believes that HTC doesn't have what it takes to stand up to the juggernaut that is Samsung.
“Despite the better availability, the M8's launch schedule is very similar to the Samsung Galaxy S5, and HTC will struggle to fight Samsung's massive marketing budget.”
As it stands, the Taiwanese cell phone manufacturer controls less than 5% of the worldwide smartphone market. Do you think that HTC has what it takes to get back in business? Or do you think that they're fighting a losing battle?